We’re positive, honest, and straightforward, with a friendly tone rooted in the promise to make live experiences unforgettable to all of our audiences. Because we know Live Only Happens Once.
People seeking unforgettable moments.
Those helping us power unforgettable moments.
Peers who work hard to make unforgettable moments possible.
Those committed to delivering unforgettable moments.
Think about how you would talk about what Ticketmaster stands for. You wouldn’t talk to two fans or partners as if they were alike. We respect their time and using a warm, human-first tone helps us assure our audiences walk away with value after every interaction.
We’re energetic and engaging, not cold or transactional.
Our tone is trustworthy, personable, empathetic, and transparent.
Strive to be direct, succinct, informative, and expert, not patronizing know-it-alls or overwhelming.
We are welcoming, inviting, and connected, rather than reactive.