Color: The Spectrum of Live

We’ll always love the color blue. Ticketmaster Azure is the foundation of our brand’s visual identity, symbolizing trust, loyalty and wisdom. In most cases it should be the first color our audiences see.

To complement Azure, we’ve installed a dynamic range of vibrant colors and gradients inspired by the live event experience. Our bright blues mix with rich purple hues, vibrant teals and bright whites, creating an array of brilliant color and energy that encapsulates the awe-inspiring, unforgettable experience of seeing live events. The color and energy embodies our core brand message that “you have to be there live.” The colors remind us of the natural phenomenon Aurora Borealis, another unforgettable event that sweeps the viewer away to a state of awe and wonder.

Primary Color Palette

Our primary palette consists of three colors: Ticketmaster Azure, Black Pearl and White. These have been carefully chosen to work well with our corporate palette.

Ticketmaster Azure is the core of our identity and should appear whenever possible so audiences can immediately recognize our brand. Azure should only ever paired with white or black pearl, or on a case-by-case basis on top of photography.

For best color reproduction, follow the numbers in the guidelines. Please follow the RGB and CMYK calculations in the guidelines as well.

Secondary Colors

Aquamarine is Ticketmaster’s secondary color, promoting an accent of electricity and excitement across marketing and B2B products and collateral.

Cool Grays

Various shades of cool gray can be used to add texture and depth to text, backgrounds, and illustrations. A few examples of some of our grays are outlined below:

Neutral Grays

Various shades of cool gray can be used to add texture and depth to text, backgrounds, and illustrations. A few examples of some of our grays are outlined below:

Accent Colors

Although Ticketmaster’s brand lies firmly in vibrant blue, we have several accent colors to hint at the subtle difference between B2C and B2B. They should be used extremely sparingly. When utilizing, please refer to the chart below as a guide of appropriate usage:

Color Ratio Guide

Primary Brand Gradient

Secondary Brand Gradients