Our Window to the World of Live
We strive to bring clarity and honesty to fans, clients and partners without being distracting. That’s why we keep our logos clean and truthful. The Ticketmaster “T” represents a window into the endless world of live entertainment, where each moment is unique and the same thing never happens more than once.
The Ticketmaster wordmark is at the center of our brand identity. And because it’s so recognizable, it’s vital that these guidelines are always applied consistently.
®Registered Trademark Usage
The Ticketmaster logo is a registered trademark and we want to ensure that others don’t misuse it (or use it without our permission). When we use the logo in our own products or marketing, it’s not necessary to use the ®. When our partners, media, or other 3rd parties use our logo, we ask that they use versions which do include the ®
Using the “T”
When space is limited, or we’re able to be responsive and dynamic, the Ticketmaster “T” can be used; however, it is crucial that audiences understand the “T” stands for the Ticketmaster brand.
In Animation
When the Ticketmaster wordmark clearly animates into to the “T” the brand context is clear. Refer to the animation above.
Other Cases
When not pairing the “T” with the Ticketmaster wordmark or animation, ensure our brand presence is strong. This means the “T” is contained within an environment that is obvious to the Ticketmaster brand, such as when the audience is being prompted to buy and sell live experience tickets.
Logo Colors
Primary Color Usage
Our logos come in three primary colors to be paired with the accompanying backgrounds:
Additional Color Cases
Use White logo on azure, black pearl and aquamarine background.
Use White logo on dark sections of photography and outside of the brand colors.
Clearspace and Positioning
Our logos should always be surrounded by generous space. The diagram below defines the minimum amount of clear space needed, which is based on the height of the t.
Logo Lockups
The “/” or “slash” is our unique designation signifying our official lockup. It connects two brands dynamically, leaning into both partners and expressing emotion and professionalism. The slash is also the main support to our wordmark and “T” in animations of the logo and lockups.
The Ticketmaster wordmark or “T” should always lead the lockup to the left.
Work directly with the Ticketmaster Creative Team to determine what type of lockup is acceptable within this system.
Partner Lockups
Our partners are our lifeblood and put their trust in us to help facilitate their unforgettable experiences. The lockups we share are as important as our internal logos and partner logos come with strict guidelines that should be followed at all times.
Product Logo Lockup
The T / Product lockup is used to delineate the different Ticketmaster products. It should in no way be adjusted, distorted or redrawn when applied to communications. All logo lockups follow the same spacing and color guidelines.
Business Unit Lockups
The T / business unit lockup is used to delineate the different segments of the Ticketmaster business. It should in no way be adjusted, distorted or redrawn when applied to communications. All logo lockups follow the same spacing and color guidelines.
Product Logo Lockup
The T / Product lockup is used to delineate the different Ticketmaster products. It should in no way be adjusted, distorted or redrawn when applied to communications. All logo lockups follow the same spacing and color guidelines.
The TM1 Logo
TM1 is our client self-service platform, its logo is used when representing or speaking to the breadth of our business products and services. It should in no way be adjusted, distorted or redrawn when applied to communications. Use capital letters when referring to the platform in written text (TM1).
