What’s Our Type?

Bringing together features from early European grotesques and American gothics, Averta is Ticketmaster’s official typeface. Its geometric rounds, open apertures, and low contrast strokes bring a simple, appealing personality that translates well across a wide spectrum of use cases. Use Averta in all marketing and communications messages.

In very specific cases when Averta isn’t supported, such as in G-suite applications, our backup font is Muli.

Typography Guidelines

Give it Space

Make sure to use ample line height and paragraph spacing so that your copy is easily readable. Watch the leading when using sentence case — you’ll tend to get hanging descenders from “g’s and y’s,” so let them breathe.

Using Caps

You’ll notice there aren’t many examples of Averta in ALL CAPS. This is a design choice. With most writing, such as primary titles, paragraphs of text, and button labels, please avoid using all uppercase or all lowercase.

Don’t Kern Like Crazy

Averta works quite well in it's default kerning mode, try not to stray too far from that. Please avoid tracking out the typeface excessively.

Stick to Approved Weights and Styles

Our typography guidelines are here to encourage creativity and keep you on-brand — so it’s best if you stick to them as closely as possible.

Using Averta

Some guidelines and examples to get the most out of using Averta.

Titles

Titles should be set in Averta Bold and written in title case for emphasis.

Subtitles

Subtitles should be set in Averta Semibold or Averta Regular and written sentence case. Please ensure legibility.

Pull Quotes

Pull quotes should be written in Averta Light Italic using sentence case.

Body Copy

Body copy can be set as either Averta Regular or Light . Ensure that it is legible.